Thursday, 15 January 2009

Analysis of Logos







New Line Cinema logo and Warner brothers pictures are both from the time Warner Company. New Line Cinema are in charge of making the film and will continue to produce merchandise to increase profits. This logo has the classic image of the film reel to relate to what it does, allowing everyone to understand what the company represents. The dark background with light behind the main image draws your focus to the centre followed by the titles, this is how the visual hierarchy has been set up to draw your gaze. the only other information is that their part of the Time Warner Company.

Warner brother pictures in a sub division within the time Warner Company. This is known world wide as the trade mark of Warner brothers, the logo its self has clouds in the background giving it its own structure within any commercial branding it is linked to. The gold and blue work together to create an image that is recognised and connotes trust for parents. The image fills the screen leaving no room for anything to take your eye.

Columbia Pictures from Sony Pictures Entertainment, is almost the opposite to the Time Warner Company. The logo is full, it contains a cloud background but is dark as if at sun set taking your attention up the statue towards the shining light in the centre of the word Columbia, the logo was originally created in 1924 and through out the years has slowly changed to what we see today. The logo has only changed to keep modern but keeping it originality so it can still be recognized by an older audience and acts as a symbol for a respectable company. It suggest Columbia are involved with serious films.

Universal Studios is a film making company from Hollywood it is one of the longest running film production companies. It has generally been the same image since 1912 with the image of the globe and the word universal around it. this is sometimes adapted to the film the film that has been created for instance for 'E.T- Extra Terrestrial', it was shown backwards moving away from the earth towards space.

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